Uber Eats
Group Order

A QR-code-based group ordering system for Uber Eats that lets friends order together, with shared menus, real-time budget tracking, and built-in bill splitting without leaving the app.

[UX heavy · 9 min read]

SPECULATIVE CLIENT

Uber

ROLE

Product Designer

TOOLS

Figma
Mural
Procreate
Microsoft Workspace

DURATION

7 Weeks

Context

A $74.6B platform
built for one person.

Uber Eats serves 95 million users across 11,500 cities worldwide. But every part of the ordering experience assumes a solo user. No shared cart. No group budget. No way to split without leaving the app.

73% of food delivery orders involve multiple people, yet the product forces groups to coordinate across separate apps, collate individual orders manually, and sort payment through Venmo or cash. The friction is real. The gap in the product is obvious.

95M

Active users globally

$74.6B

Gross bookings

74%

Of users are 18-44 of age

Solution

One QR code.
Everyone's in.

The solution is a host-initiated group order that others join instantly by scanning a QR code. No account sharing. No manual coordination. Guests browse the same restaurant menu simultaneously and add their own items.

Budget controls appear at the point of setup, not buried in settings, so the host can cap individual spend before guests join. A live budget bar updates in real time as items are added. Bill splitting is calculated automatically at checkout with an itemised breakdown.

Low Fidelity Prototypes

Moderated remote testing with 8 participants and A/B testing of 3 key interface elements. Low-fidelity testing with 6 users prior to digital prototyping.

Interactive Prototype

Restaurant: From a hosts perspective
Join: From a guest perspective

Final Learnings and Reflections

User Research Depth Matters
Initial assumptions about payment preferences were completely wrong

Progressive Disclosure Works
Complex features need simple entry points

Social Context is Critical
Group dynamics heavily influence individual behavior

Technical Constraints Drive Creativity
QR code limitations led to innovative sharing solutions

United States
Email: sampadapote1@gmail.com

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